Join the Winner's Circle and Earn Rewards No matter what your game is or where the roads take you, Finish Line has the best selection of athletic footwear for the entire family. Join the Finish Line Winner's Circle preferred customer program and you will receive exclusive benefits: $20 for every $200 spent* Special member discounts Finish Line magazine and other exclusive benefits! *Limit one $20 reward per transaction. I received my Winner's Circle card at my Finish Line store and I want to activate my account. You must register your Winner's Circle Number and create/login to your online account in order to receive credit for your purchases. Don't worry, it is quick and easy. We'll email you your coupons after you register. Your WC# is located on the back of your card.