19 Apr '14, 11am

Report: Nike to Stop Making the FuelBand After Hardware Division Layoffs

Report: Nike to Stop Making the FuelBand After Hardware Division Layoffs

Nike spokesman Brian Strong has revealed that the Beaverton-based brand’s priorities are shifting, leading to layoffs in the Digital Sport category. “As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters,” he told CNET . This means that the team responsible for fitness wearables, the FuelBand in particular, is getting smaller. CNET’s report goes into even greater detail regarding the Digital Sport division and the recent layoffs via information from a person familiar with the matter: Nike’s Digital Sport hardware team focused on areas like industrial design; manufacturing operations; electrical and mechanical hardware engineering; and software interface design. Products included not only the FuelBand but also the Nike+ sportwatch and other, more peri...

Full article: http://www.nicekicks.com/2014/04/19/report-nike-to-stop-m...

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