24 Jul '14, 11am

A Look Back At The Nike LeBron China Exclusives

A Look Back At The Nike LeBron China Exclusives

Just when you thought you were done with LeBron James until October when the NBA season begins anew, here he is in China hugging kids, kissing babies and showing off Championship Packs that never were as part of a promotional tour with Nike. When NBA superstars make the trip overseas, it’s like The Beatles coming to America all over again, except if The Beatles could throw a behind the back pass off the backboard and slam it home with authority. James might be the most beloved and hated athlete in America all at the same time, but when he lands in China or the Philippines, his approval rating seems to grow every year and his appearances are treated with the same reverence and hype of a conquering hero coming home. So if you think the picture up top is crazy, imagine how it would have been if he had actually won his third straight NBA championship this past June. If you’re ...

Full article: http://www.kicksonfire.com/2014/07/24/look-back-nike-lebr...

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