25 Apr '12, 11pm

NikeStore New Releases to No Longer Be Made Available at Midnight

From now on, new releases will no longer hit Nike.com at Midnight EST/EDT, but will instead be made available at 8AM, at the earliest, on the day of the release. This appears to be an obvious attempt to curb the amount of internet traffic on the site, as many people will likely oversleep or altogether forget about a drop. Additionally, it seems possible that some kicks will not have a set time of release and will instead appear on the site an unannounced time.

Full article: http://www.sneakerfiles.com/2012/04/25/nikestore-new-rele...

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