27 Apr '15, 6pm

Stance Announced As Official Socks Sponsor Of NBA

Because the league considers the sock an accessory and not part of the uniform, even though players are required to wear them, the NBA is allowing Stance to have their logo on the socks just like Spalding has its logo on the basketball. Adidas does not have its logo on game uniforms. “We’re just this little sock company that’s the first brand to have its logo on every player on the NBA court,” said Clarke Miyasaki, executive vice president of business development for the company. “I hope this gives us a big advantage at retail. All we do is socks, and we’re committed to making the best for the best players in the world.” For more than 15 years, the official sock of the NBA was a company called FBF, which made white and black socks with the NBA logo on it, and more recently has had success selling socks with current players on them.

Full article: http://theshoegame.com/articles/stance-announced-as-offic...

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