30 Jun '15, 6pm

@NickEngvall

@NickEngvall

Sneakers have become bigger than anyone could've imagined. And with that growth comes big businesses looking to flip the culture for profit. To give you an idea of just how big the business of sneakers have become, Foot Locker Inc. had sales of $7.15 billion last year, while Finish Line Inc. raked in $1.85 billion. Approximately 80-90 percent of those sales come from footwear. Of course, we all know about resellers and how the resell market is approximated at $1 billion . I took on the role of digital content manager at Finish Line in 2014 and after 18 months on the job, I walked away from what most sneakerheads would consider a “dream job.” Now, in case you don’t know, I’ve already had a handful of dream jobs, which includes writing for Sole Collector back in the day and working at Complex just a few years ago. via Nick Engvall “Corporate America” plays on a completely di...

Full article: http://solecollector.com/news/dream-job-sneakers/

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