30 Jun '15, 6pm

We're just being honest: Why Future should be the next artist to collaborate with adidas:

We're just being honest: Why Future should be the next artist to collaborate with adidas:

I just finished moving myriad amounts of sneakers into my Brooklyn apartment and I felt obligated to tour my new neighborhood. The sun was out blessing the locals and I immediately realized this place would teach me a valuable lesson in "savage-ology." Within walking two blocks I heard three different Future songs blaring from three different cars; the final verse of "Codeine Crazy" rang off followed by "Commas," and miraculously the national anthem, "Throw Away," completed my eargasm. Whether anyone wants to admit it or not, hip-hop dictates pop culture. It was obvious; Future is the streets. Future is now. And now is the perfect time for adidas to make him the next Three Stripes artist to receive a sneaker collaboration. Times are weird for adidas. Its soccer mega-star Lionel Messi recently went H.A.M. during the UEFA Champions League while Kanye West just released the s...

Full article: http://www.complex.com/sneakers/2015/06/future-adidas-col...

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