30 Jun '15, 9pm

adidas plans to make sneakers in America by 2017

adidas plans to make sneakers in America by 2017

Liedtke with the Parley x adidas Ultra Boost prototype by Brendan Dunne "We can bring manufacturing back to Detroit, that’s where we want to be in 2017," said Eric Liedtke , head of global brand at adidas , speaking from the United Nations headquarters in NYC yesterday. Liedtke was at the UN to speak on the forthcoming collaboration between the sportswear brand and Parley for the Oceans , which focuses on using recycled ocean waste in sneaker production. Liedtke also took some time to lay out the brand's future production plans, which incldue a focus on "Speed Factories," that will ultimately land in the U.S. "We’re going to open up in Germany, just by the [adidas headquarters], our first automated footwear factory in the first quarter of 2016," Liedtke said. "It’s going to be small, it’s a pilot. Ultimately, if we get this thing right, we can put it in Detroit." These aut...

Full article: http://solecollector.com/news/adidas-sneaker-factory-us-2...

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