20 Designs that Changed the Game: Nike Air Penny

“What was great about Penny was that he was always expressive and always willing to push the limits in terms of aesthetics and expression.”-Eric Avar How do you cater to the player who can’t be defined by an existing category? You create a new lane. Penny Hardaway’s personal expression and mode of play set a standard for the shoes of the future. Incredibly quick, but explosive and strong, Penny’s strength and athleticism preempted a contemporary style — so much so that his debut Nike signature model birthed the Uptempo line. The Nike Air Penny’s lead designer, Eric Avar, recalls, "We had Flight and Force and we were looking at trying to dimensionalize the basketball line around this notion of versatility and that’s kind of what Uptempo was." Speed and strength couldn’t be pinned down to a solitary technology, so Penny got a pair of performance aids — a Max Air bag for impa...

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