26 Aug '15, 8pm

Nike Acknowledges Sneaker Violence In New Sneakerheadz Documentary

The new sneaker documentary Sneakerheadz doesn’t shed light on only the positive side of the sneaker community, but also the negative. This is a good thing because people need to be more aware of what types of negative things happen over something that is meant to bring us together as a community. A segment of the documentary features Dazie Williams, the mother of 22-year-old Joshua who was killed in 2012 over a pair of Air Jordan 11 “Breds.” Williams talks about how she started the organization Life Over Fashion in order to raise awareness over sneaker violence. The organization picked up so much traction that Nike took notice. “Nike did contact me,” Williams says in the film. “I spoke with one of the VPs of Nike and to this day we are in constant communication. I actually spoke with Michael Jordan. He gave his condolences and I asked him, could we meet and talk about a s...

Full article: http://www.kicksonfire.com/2015/08/26/nike-acknowledges-s...

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