21 Aug '12, 5pm

Nike's New Frontier: LeBron X Sneakers Will Sell For $315

Nike's New Frontier: LeBron X Sneakers Will Sell For $315

Enlarge Nike Nike's new Lebron X. Fully loaded, they will retail for $315. Nike Nike's new Lebron X. Fully loaded, they will retail for $315. Despite tough economic times, Nike is about to go where it has never gone before: Its Lebron X sneakers are expected to retail for $315. That's the first time a pair of its kicks breaks the $300 barrier. The Wall Street Journal reports that the price hike comes after the company saw some steep drops to its gross margins. But the company may be taking its customers too far. The Journal reports: "'Prices are getting crazy excessive and as long as we continue to buy sneakers, Nike is going to keep increasing the prices,' said Donell Brown, 30, who owns a cleaning services company in Dearborn, Mich. "Mr. Brown said he and his friends have been posting messages on Twitter and YouTube, urging other longtime sneaker fans not to buy the pric...

Full article: http://www.npr.org/blogs/thetwo-way/2012/08/21/159548892/...

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Why Nike Is Charging $315 For The New LeBron James Sneakers

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businessinsider.com 21 Aug '12, 1pm

Nike's new LeBron X with Nike+ Basketball will retail for $315 when it hits stores this fall, the WSJ reports. [UPDATE: Th...

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marketwatch.com 21 Aug '12, 3pm

NEW YORK (MarketWatch) -- Nike Inc. /quotes/zigman/235840 /quotes/nls/nke NKE +0.34% will charge about $315 for a pair of ...

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businessinsider.com 22 Aug '12, 2pm

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huffingtonpost.com 21 Aug '12, 9pm

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