16 Oct '15, 10am

You can now build your own fully customizable luxury sneakers online - Quartz

You can now build your own fully customizable luxury sneakers online - Quartz

Brands such as Nike and Adidas have long offered a range of customization options for their sneakers. Adidas even lets you 3D print a midsole to guarantee your sneakers fit right. But luxury sneakers, which use high-end materials and are designed to match your pricey jeans rather than improve your workout, haven’t kept pace, even as the market for them has boomed . A new partnership between Farfetch, a billion-dollar fashion e-commerce company, and Swear, the London-based footwear label, is changing that. Launched on Farfetch’s site on Oct. 14, a new customization platform, Myswear, lets customers build their own sneaker from a choice of 16 different silhouettes and more than 80 combinations of luxe materials and colors. The process is similar to customizing a sneaker with NikeiD, meaning you work on a 3D model of the sneaker and pick the colors—and in this case the materi...

Full article: http://qz.com/525202/you-can-now-build-your-own-fully-cus...

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