05 Sep '12, 8pm

Nike's LeBron sneakers a case study in guerrilla marketing - (blog)

You don't appear to have javascript enabled. Some parts of msnbc.com may not display correctly. Javascript allows for features such as personalization and a customized layout based on your interests. Learn how to enable javascript

Full article: http://www.nbcnews.com/

Tweets

Nike's LeBron sneakers a case study in guerrill...

bottomline.nbcnews.com 06 Sep '12, 11am

Reuters/Aly Song LeBron James wore a pair of Nike's LeBron X shoes, center, to a event in Shanghai, China, in late August....

Top Domain Name Wire stories of August

domainnamewire.com 05 Sep '12, 1pm

ccTLDs, domain parking, and more make the top five list. If August is over, why is it still 100 degrees in Austin? Sigh… H...

China Speeding U.S. Solar-dumping Case as Election Nears #solarenergy

China Speeding U.S. Solar-dumping Case as Elect...

renewableenergyworld.com 05 Sep '12, 2pm

China’s Ministry of Commerce will make preliminary findings as early as November, eight months before the deadline, on a c...

Nike Lebrons a case study in guerrilla marketing

bottomline.nbcnews.com 06 Sep '12, 11am

Reuters/Aly Song LeBron James wore a pair of Nike's LeBron X shoes, center, to a event in Shanghai, China, in late August....

News: Nike LeBron X "Wind Chill" or "Blue Diamond"?

News: Nike LeBron X "Wind Chill" or "Blue Diamo...

nikelebron.net 03 Sep '12, 4pm

Seems like diamonds will dominate the Nike LeBron X collection. Several colorways feature a diamond cut swoosh. The USAB v...

Nike's LeBron sneakers a case study in guerrill...

bottomline.nbcnews.com 06 Sep '12, 11am

Reuters/Aly Song LeBron James wore a pair of Nike's LeBron X shoes, center, to a event in Shanghai, China, in late August....

Top 10 Low Top Nike Lebron Sneakers #Featured

Top 10 Low Top Nike Lebron Sneakers #Featured

kicksonfire.com 01 Sep '12, 7pm

The criticism has been silenced. At least until next season when Lebron James tries to defend his first NBA title. This ye...

BREAKING NEWS : Un nouvel épisode de la saga Lady Dior pointe le bout de son nez via @webandluxe

BREAKING NEWS : Un nouvel épisode de la saga La...

webandluxe.com 03 Sep '12, 7pm

BREAKING NEWS : Un nouvel épisode de la saga Lady Dior pointe le bout de son nez On 09.03.12 • In Cosmétique et Parfum , C...

What Retailers Need To Know About The Local-Mob...

searchengineland.com 30 Aug '12, 4pm

Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social...

News: Nike LeBron X+ Sport Pack USA Drops on Se...

nikelebron.net 01 Sep '12, 12pm

We finally get the official release date for the Nike LeBron X+ “Gold Medal” , courtesy of Footlocker’s launch list. The U...

via @DeptOfDefense U.S. Suspends Afghan Local P...

defense.gov 02 Sep '12, 12pm

U.S. Suspends Afghan Local Police Training for Further Vetting Compiled from U.S. Forces Afghanistan and International Sec...

Guess What? Most People Won’t Buy Sneakers for ...

moneyland.time.com 24 Aug '12, 12pm

Nike via Reuters Will people actually buy the LeBron X? The news that Nike was marketing high-tech, $315 sneakers with bas...

Nike's $300 Shoe Has the Marketing Built Right In: How do you market a pair of $300-plus sneakers? If you're Nik...

Nike's $300 Shoe Has the Marketing Built Right ...

adage.com 24 Aug '12, 10am

How do you market a pair of $300-plus sneakers? If you're Nike, you just do it quietly. And by acting like you're not mark...

Breaking: 40% of Mobile Traffic Either Fraud or...

ricksblog.com 31 Aug '12, 7pm

They are starting to pay attention to sales and traffic and making money. According to this Fortune article , that just ca...

Boycott Nike’s LeBron James, Lebron X Sneakers.

Boycott Nike’s LeBron James, Lebron X Sneakers.

thyblackman.com 24 Aug '12, 5pm

Nike, being the marketing geniuses that they happen to be, are always testing the limits of our collective ignorance. The ...