29 Feb '16, 11pm

The Life: A Closer Look At The Nike Koston 3 In Beverly Hills

– Koston: I do expect a lot of people to see it and hate it, but then I want them to see it, forget about it and then see it again and become more and more intrigued and when they go to a shop, [they’ll want to] try it on and see it for themselves. I kind of want to draw people in. I know it’s a little shocking for skaters, [but] we’ve become so comfortable with basic and sort of retro styles that are very simplistic and minimal with not a whole lot going on in performance. Those shoes do work and skaters know that… but also at the same time, there’s no creativity and nothing new is happening and we’re trying to innovate. Nike [is] all about [innovating] and that’s what I’m all about in designing skate footwear… any advantage that’s gained with Nike’s help that’s a win.

Full article: http://www.kicksonfire.com/nike-koston-3-launch/

Tweets

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