Nike Releases New Photos Of The $270 LeBron James Sneakers by @tonymanfred

Nike LeBron X Sneaker Pictures

Nike Releases New Photos Of The $270 LeBron James Sneakers by @tonymanfred

just released new photos of the LeBron X — the new LeBron James sneaker that sparked outrage last month when the WSJ reported it would cost $315. The standard version of the shoe will actually cost $180, and a souped-up version with Nike+ will cost $270. Nike is marketing the shoe with a campaign focused on vaguely ancient opulence, similar to what they did with Kanye West's Air Yeezy II . Here's how they describe the shoe: "Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James' career. Diamonds form between the Earth’s crust and super-heated core, where intensity changes the structure of carbon over time." Diamonds are worked into the design, just like hieroglyphics and obelisks were worked into the latest Yeezy's. On a more practical level, the shoe features a lightweight upper, an asymmetrical design that helps support the yo...

Full article: http://www.businessinsider.com/nike-lebron-x-sneaker-pict...

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