21 Jul '16, 5pm

The Most Unlikely Louis Vuitton Campaign

Louis Vuitton also created a conceptual trunk for what it hoped was the future of luxury travel. Called “Malle Mars,” the space-age silver trunk was what Daniel Lalonde, the CEO of Louis Vuitton North America, described as “a luxurious and pragmatic way to get to Mars” and featured compartments for all kinds of space necessities — from tool and pharmaceutical drawers, to shelves for dishware and even a folding chair to take in the views of Earth.

Full article: http://www.highsnobiety.com/2016/07/21/apollo-11-louis-vu...

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