27 Oct '12, 8am

De impact van Nike Air Jordan #SportAm

De impact van Nike Air Jordan #SportAm

Ook al heeft Michael Jordan sinds 2003 geen bal meer geschoten op een NBA veld, zijn impact in de league is nog steeds merkbaar. Niet in de laatste plaats door de Jordan brand. Jordan mag dan met zijn Charlotte Bobcats jaar in jaar uit door het ijs zakken, op commercieel gebied is zijn succes wereldwijd door haast geen enkele sporter te evenaren. Daarnaast is de vercommercialisering van de sport voor een groot gedeelte begonnen met His Royal Airness, zoals in De Wereld Draait Door werd aangegeven door Pieter van den Hoogenband. Na zes minuten in het filmpje legt onze zwemtrots in een geweldig citaat uit waarom Jordan de grootste ooit is en benoemt hij zijn bijdrage in commercie rond sport.

Full article: http://www.sportamerika.nl/uitgelicht/de-impact-van-de-ni...

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