31 Oct '16, 9pm

Mossimo's Founder Reveals the Beginnings of the Brand and How It Became a Billion-Dollar Company

Mossimo's Founder Reveals the Beginnings of the Brand and How It Became a Billion-Dollar Company

In the highly-competitive arena known as streetwear, the ’90s gave birth to a slew of brands that aimed to capture the skate and surf lifestyle. One of these brands was Mossimo and it was then pegged as a direct rival to the popular label we know as Stüssy. Even as big as it is now, Stüssy was able to keep its ultra-cool identity during its rise, while Mossimo fell a bit on the wayside in terms of retaining its fashion credibility. Regardless, both are still big moneymakers with Mossimo becoming a billion-dollar company since it was acquired by Iconix Brand Group in 2006 for $135 million USD. The label is now sold at Target locations nationwide. In a new editorial, Bobby Hundreds once again explores Mossimo with an interview with the designer himself, Mossimo Giannulli. Here the fashion magnate expands on the early years of the brand, the designs, and the time when it fina...

Full article: http://hypebeast.com/2016/10/mossimo-giannulli-streetwear...

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