29 Nov '16, 10am

You can now buy Nike’s $720 ‘Back to the Future II’ sneakers, plus other movie-inspired products

You can now buy Nike’s $720 ‘Back to the Future II’ sneakers, plus other movie-inspired products

Shoppers finally got their hands on Nike 's self-lacing, "Back to the Future Part II"-inspired sneakers after it went on sale in the U.S. Monday. The HyperAdapt 1.0 shoe, which will retail at $720, is Nike's "first step into the future of adaptive performance," the brand claims. In real language, that means the hi-top sneaker can sense how snugly it should be laced, without the wearer having to tighten and loosen it manually. The 'original' shoe was featured in the film where Marty McFly, played by Michael J Fox, puts on the trainers whose Nike logo lights up as they lace themselves. A video showing Nike's new product has been watched more than 4 million times.

Full article: http://www.cnbc.com/2016/11/29/you-can-now-buy-nikes-720-...

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You Can Finally Buy Nike's 'Back to the Future'...

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You Can Finally Buy Nike’s ‘Back to the Future’ Sneakers The light up, self-lacing sneakers Marty McFly wore in Back to th...

You can finally buy Nike’s ‘Back to the Future’...

fortune.com 29 Nov '16, 7pm

You Can Finally Buy Nike’s ‘Back to the Future’ Sneakers The light up, self-lacing sneakers Marty McFly wore in Back to th...

via @TheStreet

via @TheStreet

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