21 Feb '17, 5pm

How Much Money Sneakerheads Can Make on Social Media

How Much Money Sneakerheads Can Make on Social Media

An easy way for millennials to make money on social media is to take pretty pictures of themselves and hope that a lot of people follow them. For sneakerheads, this is an expanding space, and brands are running to people with juice online to post their products and convince others to buy them . It’s simple marketing, but it’s enticing a new generation of footwear enthusiasts to find a new way to supplement their incomes. For some, it can be a way to get free shoes, for others it’s coming close to a full-time job. The term “influencer ” is often vague and up for debate (and chastisement). But it generally is placed on people with a decent social media following —it could range from anywhere from someone with a few thousand followers to those who have over a million -- that brands target to post their products early in order to gain exposure outside of traditional media outl...

Full article: http://www.complex.com/sneakers/2017/02/how-much-money-sn...

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