22 Feb '17, 1am

Are Trade Shows Necessary for Fashion to Survive?

Are Trade Shows Necessary for Fashion to Survive?

Born out of a need to escape the wrath of mass market trade shows, Capsule emerged as a tightly curated menswear event designed to attract the industry’s most relevant tastemakers. Hitting Paris, London, Vegas and New York, the show, from its inception, offered a meeting place for designers, journalists and buyers to conduct business. In efforts to keep those on the outside connected, its organizers took aim at democratizing fashion by embracing influential bloggers of the time — using their reach and social media clout to extend outwards. Much to the effect of Pitti, Capsule’s organizers prefer small to midsize labels such as Mark McNairy, Ovadia & Sons and Norse Projects. Technology and the Future While most prefer to hit the ground running physically visiting each booth, the sheer amount of exhibitors now showing at these gatherings make the likelihood of stopping by ea...

Full article: https://hypebeast.com/2017/2/trade-show-necessities

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