18 Mar '17, 7pm

Adidas Readies a Rainbow-Painted Ultra Boost for Pride Month

While some brands are under fire for aligning themselves with the president and his cabinet, others are sending a message of tolerance and equality through special product releases for Pride Month. Among the latter is Adidas, which will reportedly be releasing a special "Pride" colorway of the Ultra Boost 3.0 in the coming months. Sneaker Prophet offers an initial look at the runner, black-based with symbolic multicolor paint detailing along the heel counter. Making sure the counter is the standout feature on the shoe, it's finished off with a simple white Boost cushioned sole. A release date for this colorway of the Ultra Boost hasn't been announced, but it'll likely be available before or during June.

Full article: https://solecollector.com/news/2017/03/adidas-ultra-boost...

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