10 Dec '12, 7pm

The Way of Wade: The Future of Chinese Sneaker Brands in the U.S.A. @mattSOS #sneakers

The Way of Wade: The Future of Chinese Sneaker Brands in the U.S.A. @mattSOS #sneakers

What do you know about China and sneakers? The average sneakerhead has no doubt noticed the highly coveted annual LeBron China exclusives and the “Year of the...” Air Forces and Air Jordans. The average NBA fan no doubt noticed Reebok signing Yao Ming, and the proliferation of seemingly new brands — Peak, Anta, Li-Ning — on the feet of journeymen, rookies, and aging stars alike. The slightly more advanced sneakerhead or NBA fan may have sought out some of these shoes, only finding them on the web. The logical conclusion may be that these are small, upstart brands, trying to challenge the global leaders. The logical conclusion—in this case, anyway—is wrong. When you have 1.3 billion potential consumers at home, it doesn’t matter whether you can reach 300 million more people on a different continent. There’s a reason Li-Ning and Peak have roughly 7,000 stand-alone stores eac...

Full article: http://www.complex.com/sneakers/2012/12/the-way-of-wade-t...

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Simply fill in the following details by 30 December 2012 to receive our e-catalogue, and you just might be one of ten luck...

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