13 Apr '17, 8pm

Inside the Sneaker School That's Sending Students Directly to the Industry

Schmidt-Devlin worked at Bowerman’s lab in Eugene, Oregon, and became a Nike employee in 1980. She stayed with the Swoosh until 2009, working as a lead on product teams, a director for its footwear business in Japan, and more during her tenure. In January, 2012, she began work on what would become the Sports Product Management program, which just graduated its inaugural class in March. The Sports Product Management degree is an 18-month master’s program designed to familiarize students with every step necessary to creating a product in the sportswear industry. Its courses—brand strategy, product design, and strategic management, to name a few—read like the job titles you’ll see if you browse career postings for Nike or Adidas. There are still real papers to write and tests to take, but there’s also an innovation lab where students learn how to put together shoes from scrat...

Full article: https://solecollector.com/news/2017/04/sneaker-school-uni...

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