17 Apr '17, 6pm

Views: How Sneaker YouTube Became Obsessed With Clickbait

Views: How Sneaker YouTube Became Obsessed With Clickbait

Like Simpson points out, there’s an ongoing trend of content creators making videos all on the same topic with the hopes of getting their video attached to a trending topic and receive more views. After Hesse and Simpson uploaded videos about selling their sneaker collections, a handful of well-known content creators made their own clips chiming in on the topic, although none of them had intentions of selling their own sneakers. “It’s because of the YouTube algorithm; it’s not about originality,” Hesse says. “I used to make videos based off of people’s comments. Today’s workspace with YouTube is driven off of related videos. People will grab titles off popular videos and add it to their videos, just so they can fall within the related field. They’re just poaching. I’m not mad at the content creators for gaming the system, because exceptional content often gets no visibilit...

Full article: http://uk.complex.com/sneakers/2017/04/how-sneaker-youtub...

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