19 Apr '17, 1pm

Streetwear Is Mainstream Now: Get Over It

Streetwear Is Mainstream Now: Get Over It

It sounds like the scene you see outside Supreme every Thursday, but it’s the year 2003, we’re in Camden, not Soho, and this has got nothing to do with streetwear. Aged 15, I’d persuaded a friend’s dad to give me a lift up to London so I could see Funeral For A Friend , an emo band which, at the time, felt like the most exciting thing to happen in music (in 2017, not so much). I queued up for hours outside the Electric Ballroom just so I could be at the front of the gig, and spent the little money I’d saved on a couple of T-shirts. I left covered in sweat, my ears ringing, and feeling like I actually belonged somewhere. Myspace was in its infancy, but nobody had smartphones — let alone Instagram — so emo was the last subculture to go global before social media turned the world upside down.

Full article: http://www.highsnobiety.com/2017/04/19/streetwear-brands/

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