20 Apr '17, 1pm

Is adidas Using Boost Too Much?

Is adidas Using Boost Too Much?

In February 2013, adidas introduced sneaker technology that has come to define an era. Boost first found a home in the shoes of high-performance runners — providing, well, a boost to their stride. At first, its soft cushioning system system and responsive ride seemed contradictory for many runners who may have preferred more minimal “barefoot” tooling, but the material’s high-energy return quickly found a devoted following. Boost was initially reserved for the best, but the potential outside the performance sect was obvious — an innovation in a sneaker industry dominated by Nike and a new lifeline for adidas, which had been steadily falling further behind the Swoosh.

Full article: http://www.highsnobiety.com/2017/04/20/adidas-boost-shoe-...

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