21 Apr '17, 5pm

Adidas is getting serious about making sneakers from ocean waste

The Adidas x Parley collection. Adidas Adidas is getting serious about its sustainability initiatives and showing that going green doesn't have to make customers blue. With new ocean-inspired coloring, Adidas is releasing "Parley" versions of its most popular Boost running shoes: the Ultraboost, Ultraboost X, and Ultraboost Uncaged. Parley is Adidas' partner in the Parley A.I.R Strategy, which turns ocean plastic waste into thread that is woven into running shoes. Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining, and sock liner covers. "The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of Ultraboost from up-cycled marine plastic," Mathias Amm, a product category director at Adidas, said in a statement . Adidas previously...

Full article: http://www.businessinsider.de/adidas-releases-new-parley-...

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