19 May '17, 9am

Take a Tour Through James Lavelle's Treasure Chest of OG Supreme and BAPE

We asked Lavelle if he thought the likes of BAPE and Supreme would turn into the brands they are today, having seen them since their inception. “No. BAPE was a bigger phenomenon at the time because Japan has a much more consumer-focused market. BAPE expanded very quickly – within three years, there was 20 fucking shops because Japan was unique in that way.” But he says he hadn’t envisioned Supreme would reach the heights it has. “It’s not like it’s suddenly got to this level,” he says and when we point out that Supreme has been around for 20 years he says “it’s not even that, it’s that the last seven or eight years have been pretty big. James is incredibly clever and out of all the scene, he’s probably the person I respect the most. He’s got the most integrity, he’s got the most patience and he’s a fucking good guy. And he has a brand that has constantly kept its grounding...

Full article: https://hypebeast.com/2017/5/james-lavelle-bape-supreme-c...

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