26 May '17, 10pm

WIRED Explores the Big Business Behind Supreme Bots

There are many arguments to be made regarding if reselling is good or bad for the culture; however, most online sneaker shoppers in 2017 would tell you that a bot is darn near essential to cop coveted kicks or clothes for retail on release date. Why is this? Since sneakers and streetwear have boomed from niche culture to mass, it’s been attack of the clones literally and figuratively as ruckus crowds have led to shutdown servers and shutdown servers have led to strategic hacking. As WIRED finds out in a new piece focused on Supreme, one could argue that it’s much more ‘don’t hate the player hate the game’ as the technicians behind the bot business are just as obsessed with the brand as those copping through their services while paying off their hobby mighty handsomely. Started by a wide range of fans with a variety of stories, the earnings these bot makers have made are pr...

Full article: http://www.nicekicks.com/wired-explores-the-big-business-...

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