31 May '17, 7pm

The Kardashians Are Taking Over the Sneaker Industry, Whether You Like It Or Not

Now I don’t know if Kendall really is a “longtime” fan of Adidas -- having aging blue boxes filled with sneakers from the ‘90s EQT line or or an array of City series shoes that she hunted down in Europe -- but if you type “Kendall Jenner + Adidas” into Google, there are a lot of photos of her wearing the brand, mainly the Superstars and Stan Smiths. There's also a picture she posted on Twitter of her wearing an old Adidas T-shirt when she was young. Here’s where it makes a lot of sense: Kendall has modeled for fashion brands Givenchy, Chanel, and Fendi (to name a few), and that’s a space that Adidas is looking to grow a deep connection within. The photos of her wearing a topcoat, dad jeans, and white/green Stan Smiths is every other woman you see in New York City with a foot into style. It’s the modern-day version of the brand outfitting Kate Moss in its Gazelles in the ‘9...

Full article: http://uk.complex.com/sneakers/2017/05/the-kardashians-ar...

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