31 May '17, 10pm

Art Basel sues adidas, saying free sneakers sullied fair's trademark - Miami Herald

Unveiled by rows of choreographed dancers, 1,000 pairs of limited edition “Art Basel” adidas sneakers were given away for free during a promotion surrounding the annual high-end art event in Miami last year. The organizers of Art Basel, it turns out, were not amused. The fair’s company has sued the sneaker giant for trademark infringement, arguing that the free sneakers had sullied Art Basel’s image. In a federal lawsuit filed this week in South Florida U.S. district court, Art Basel also argues that the shoemaker — which featured the sneakers in a series of sponsored events in November and December — never had permission to use the fair’s name, which is stitched into the tongue of the shoes. The shoes, though never sold directly by adidas, have nonetheless found a market among sneakerheads. Some are selling for up to $250 online. “The infringing sneakers have been, and co...

Full article: http://www.miamiherald.com/news/local/article153673179.html

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