27 Jun '17, 4pm

Pigalle's technicolor basketball court takes over Paris:

Pigalle's technicolor basketball court takes over Paris:

Pigalle has quickly become well-known for its imaginative basketball court designs , as founder Stéphane Ashpool continues to express his affinity for the game in various mediums. For the brand’s latest Parisian takeover, Ashpool and company have transformed a blacktop into a wildly colorful work of art. Pigalle partnered with Paris-based creative agency Ill Studio , as well as Nike, for the new project, sandwiched between a pair of apartment buildings. A series of navy, purple and yellow/orange hues come together throughout the space, taking over both the floor and the surrounding walls. The new court design in turn arrives alongside Pigalle’s most recent collaboration with NikeLab , as Ashpool remains focused on hoops-inspired releases. Scroll through the gallery above for an up close look at Pigalle’s new Parisian court.

Full article: http://www.highsnobiety.com/2017/06/27/pigalle-technicolo...

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