24 Jul '17, 3pm

Tour merch from @kendricklamar x @trvisXX x @playboicarti + more.

has evolved beyond simple commemorative clothing and has slowly become a form of marketing. Increasingly, musicians are recognizing this platform of expression, injecting their personal style into tour merch to convey their visual language. Through the fusion of fashion and music, tour merchandise now serves to celebrate, promote and express artistry. Kanye West , The Weekend and Justin Bieber have served a pivotal role in the emerging shift, teaming up with artists and designers to create thoughtfully designed collections of garments and lifestyle items that accompany their global tours. Nowadays, these tour mech collections contain some of the most sought-after pieces in the streetwear realm. Below, we look to highlight some of the most noteworthy tour merchandise lines that have emerged in recent memory.

Full article: https://hypebeast.com/2017/7/best-tour-merch-summer-2017

Tweets

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Would you wear this LV x adidas NMD Custom?

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<img class="alignnone size-full wp-image-123188" src="https://thesolesupplier.co.uk/wp-content/uploads/2017/07/http-2F2Fhy...