09 Jul '13, 9pm

PROVOKING REVOLUTION: TINKER HATFIELD & THE NIKE AIR MAX 1 via @crookedtongues

PROVOKING REVOLUTION: TINKER HATFIELD & THE NIKE AIR MAX 1 via @crookedtongues

With shoes, you know the model name, you might know the colourway and you know the athlete (though the non yankophiles out there might struggle sometimes), but the designer might be a mystery to the uninitiated. Who would be nerdy enough to know a designer's name? Well, we do, but that's our job. There's loads of masterminds out there worthy of calling out — Ken Link, Tracy Teague, Eric Avar, Jason Petrie, Aaron Cooper, Jeff Johnson, Mike Aveni, Bruce Kilgore, Peter Moore and Tinker's brother Tobie — bear in mind that Nike co-founder Bill Bowerman belongs there too - but Tinker Hatfield is the most commonly known name in an uncommon knowledge of shoes. The sports footwear industry is paved with unsung heroes, but Tinker is one of the few who gets a namecheck. Maybe it's that strange name that seems otherworldy and wizard-like. Tinker Hatfield sounds like the name of somebo...

Full article: http://www.crookedtongues.com/features/2013/Jul/9/provoki...

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