25 Jul '14, 5pm

A chat with Sam & Torben from @adidasoriginals about the groundbreaking #miZXFLUX app

A chat with Sam & Torben from @adidasoriginals about the groundbreaking #miZXFLUX app

We're often surrounded by walls of Originals samples and every season we've seen respectful and well-executed remakes of running classics that have hit with a dull thud when they went to market, but Flux has caught fire. We won't lie — when we first saw the ZX Flux we were still bound by our reverence for the thousand range of the late 1980s so we just saw an intelligent response to the Roshe-mania of the time. We were glad to see it got a warm reception though. Then we saw the photo print pack when it premiered in Berlin earlier this year and saw the potential. miadidas has never had its killer app until now, despite a cool augmented reality setup several years ago. #miZXFLUX is incredible — an Instagram style sense of instant familiarity and the ability to do what you want on an upper (within reason). No limited palettes, no limitations. We Flux with it. In a world of bo...

Full article: http://www.crookedtongues.com/news/sam-handy-torben-schum...

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