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Aunt Pearl? Nope. The hue technically isn't even pink, but rather Atomic Red, which appears pinkish in photographs. The topographic patterns seemingly link this shoe to meteorology, much like the highly popular "Weatherman" KD IV from 2011. Helping out the black and red style are hits...
In Game 1 of the Eastern Conference Finals between the Indiana Pacers and Miami Heat, LeBron James found himself struggling to generate offense at key points. The entire second quarter? Scoreless. The final 4:30 of regulation? Scoreless. The first 4:49 of overtime? Scoreless. Still, w...
Eventually signing a record breaking $90 million endorsement deal with Nike, LeBron took his earliest days in the NBA as an opportunity to pay homage to the brand's most recognized endorser in Michael Jordan. Saluting his childhood idol and likely playing in a pair of Air Jordan's for...
This past Monday, a massive F5 tornado ripped through Moore, Oklahoma, resulting in 24 deaths, the loss of about 13,000 homes and an estimated $2 billion in damage. To help jumpstart the recovery process, Oklahoma City Thunder forward Kevin Durant donated $1 million to the Red Cross. ...
words & images // Nick DePaula It definitely hasn't seemed like it, but yesterday actually marked the 10th Anniversary of Nike signing LeBron James to his landmark initial seven-year, $90 Million endorsement deal out of high school. While there's never been a player more hyped than Le...
, Sneakersnstuff cooks up another premium suede version of Allen Iverson's first signature shoe, this time with admittedly no theme or story to the colorway . This "shoe about nothing", as the Sneakersnstuff team says, features a burgundy and aqua upper with a white
With Independence Day falling in July, the Jordan Brand is giving several of its silhouettes a "True Blue" makeover. The lineup includes two all-new colorways of Chris Paul's postseason signature model, the CP3.VI AE.
Ten years ago today, Nike signed incoming high school sensation LeBron James to the largest initial endorsement contract ever handed out to an athlete. To say the partnership has been successful would be a massive understatement. Nike's biggest endorsement partner, James re-upped with...
