10 Aug '17, 9pm

A Brief History Into Supreme's Rise as a Fashion Superpower

Since starting Supreme in 1994, founder James Jebbia doesn’t think of the brand in the way most people in fashion might, as it began in a small store on Lafayette Street and has since turned to a global icon. Thinking of Supreme more as a space, Jebbia who grew up in Crawley, West Sussex, England as a teen in the ’80s, worked at a Duracell factory who would spend his spare money on trips to London to buy clothes at an elusive kind of store that would eventually became the model for Supreme. “The cool, cool shop,” says Jebbia, in a recent sit down with Vogue , “The shop that carries the cool stuff that everybody was wearing—no big brands or anything.” By the time he was nineteen, Jebbia left England and worked as a sales assistant at a SoHo store called Parachute, to eventually founding a store Union, previously on Spring Street , but now in LA, then helping run a shop with...

Full article: http://www.highsnobiety.com/2017/08/10/supreme-history-fa...

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