13 Nov '17, 1pm

Here’s why @Nike needs to bring back Shox Sneakers ASAP: https://t.co/Zzz1aq75jt

Here’s why @Nike needs to bring back Shox Sneakers ASAP: https://t.co/Zzz1aq75jt

It was Sergio Lozano, designer of the Air Max 95, who played a key role in coming up with the shoe’s hollowed-out rear design. A first of its kind, the Shox system — inspired by Formula 1 cars — absorbed heel impact before springing back, allowing the wearer to channel additional power into their next stride. With the current dominance of Boost, it’s easy to take such technology for granted, but Nike described the development as “revolutionary” at the time, and it wasn’t long before they started rolling out the weird-looking tubes across the board. At the 2000 Sydney Olympics, U.S. basketball star Vince Carter became the official poster boy of the Shox, debuting them before starring in this highly unsettling, MDMA-inflected commercial.

Full article: https://www.highsnobiety.com/2017/11/13/nike-shox-sneakers/

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