30 Nov '17, 4pm

How the Roc-A-Fella Air Force 1 Set the Blueprint for Sneaker Collaborations

Jay Z and Roc-A-Fella Records are inextricably tied to the "White/White" Air Force 1. His love for the sneaker resulted in a 1999 promo sneaker limited to 100 pairs with his record label's logo on the heel . But it almost didn't happen that way. Drew Greer , a former Nike employee, recalls that he first pitched the idea of the Roc-A-Fella Air Force 1 as something completely different than we know it today. " The first one I spun in color," he says. " Jay came back and said, 'We only do white/whites. That’s all I really want.'" The rest, as they say, is history. Today, Nike re-launched the sneaker. But the shoe itself wasn't the glamorous proposition that would go on to influence the industry—at least not internally at Nike. Greer remembers that creating the sneaker was a risky idea and it nearly cost him his job. To understand the "Roc" Air Force 1, you need to look at its...

Full article: http://www.complex.com/sneakers/2017/11/nike-air-force-1-...

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footasylum.com 30 Nov '17, 7pm

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The Rocafella x Nike AF1 Low drops at 10 AM Shop Now:

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nike.com 30 Nov '17, 2pm

Zum Jahrtausendwechsel erhielt Roc-a-Fella Records ein besonderes Geschenk: Eine Special Edition des zeitlosen White-on-Wh...

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Atelier Swarovski looks back on 10 years of collaborations in new book

Atelier Swarovski looks back on 10 years of col...

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Nike Celebrate Baltimore's Role in Air Force 1 History – Sneaker Freaker https://t.co/cV59alDtRY

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sneakerfreaker.com 29 Nov '17, 8pm

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A Closer Look at Travis Scott's Upcoming Air Force 1

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hypebeast.com 30 Nov '17, 5am

In celebration of the 35th anniversary of Nike ‘s iconic Air Force 1 , the Swoosh reached out to slew of industry influenc...

Nike's Air Force 1 Unleashes Split Personality - Sneaker Freaker

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sneakerfreaker.com 01 Dec '17, 3pm

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