30 Nov '17, 6pm

First and fifteenth. The history of LeBron's signature sneakers. #SLAMxLEBRON Part 1:

First and fifteenth. The history of LeBron's signature sneakers. #SLAMxLEBRON Part 1:

For the last 15 years, Nike has laced LeBron James with on-court heat during each stop of his career. Here’s a look at the beginning of the King’s signature line. *** 2003-04: Nike Air Zoom Generation Nike made waves by signing LeBron to a $90 million deal straight out of high school, putting tons of pressure on the brand to make a statement with a neck-breaking sneaker. They delivered with the military-inspired Air Zoom Generation. Bron rocked the sneaker during a historic Rookie of the Year season that was played high above the rim. 2004-05: Nike Zoom LeBron II Coming off the success of the AZG, the LeBron II was highly anticipated. While the II’s design isn’t as classic as his first sig, Bron did make his first All-Star team and rocked a special colorway of the sneaker during the exhibition. 2005-06: Nike Zoom LeBron III The Swoosh’s design team borrowed a few elements ...

Full article: http://www.slamonline.com/kicks/history-nike-lebron-james...

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