31 Jan '13, 4pm

Burn Rubber Co-Owner Talks to @KingoftheKC About Sneakers, #Detroit, Catering To Legends. @971theticketyxyt

Burn Rubber Co-Owner Talks to @KingoftheKC About Sneakers, #Detroit, Catering To Legends. @971theticketyxyt

DETROIT (CBS Detroit) RO Coit, co-owner of Burn Rubber, a Mecca for metro Detroit sneakerheads, will never forget the shoes that changed his life. “It was all about Air Jordan, whatever Jordan was coming out with, the thing that kind of got me into the sneakerhead culture, it was a Heineken Dunk Low, maybe 2004, and I had never seen a shoe that played off another, a beer bottle … That kind of blew my mind and the thing was they were so hard to get, I found a kid that went to Michigan state and I drove to Michigan Sate and paid a kid like $200 … I had to have that shoe.” He added that pair of shoes is still the most prized piece of his personal collection, adding, “It made me realize I could make a living off of sneakers.” Coit talked to Evan Jankens, webmaster of 97.1 The Ticket, after the debut of his show “Burn Rubber,” on You Tube, which featured rap superstar Eminem an...

Full article: http://detroit.cbslocal.com/2013/01/31/burn-rubber-co-own...

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