28 Feb '18, 3pm

Where Does Jordan Brand Go From Here?

There’s also the matter of just how important retro shoes are to a consumer who never even saw Jordan play in his prime. The first generation of retro consumers was the easiest to sell to—they were the ones who knew firsthand what the shoes were and what Jordan did in them. They already knew the stories. The second generation, they learned from the first. But as we move to yet another generation of sneaker buyers, they become even further removed from both the original shoes and the man himself. It’s hard to expect kids to watch grainy YouTube highlight reels of Jordan when they can watch the likes of LeBron James and Kevin Durant in HD every night. The brand hit on something this past year with Virgil Abloh’s remix of the Air Jordan 1, but it’s yet to be seen how that can carry over into other models—or whether there’s a halo effect that uplifts all retro.

Full article: http://www.complex.com/sneakers/2018/02/where-does-jordan...

Tweets

Registrations are Open Now !! Go to

ico.adblurb.io 28 Feb '18, 1pm

--Select Your Country-- United States Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigu...

What is brand marketing?

searchengineland.com 25 Feb '18, 3pm

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo...

Court Rules Nike’s Jordan Logo Did Not Violate Copyright https://t.co/bBjMDBAtPl

Court Rules Nike’s Jordan Logo Did Not Violate ...

nicekicks.com 28 Feb '18, 5pm

The iconic Jordan “Jumpman” logo that Nike has used to market and sell billions of dollars of footwear, apparel, and other...

Is Drake leaving Jordan Brand for adidas?

Is Drake leaving Jordan Brand for adidas?

sneakernews.com 22 Feb '18, 8pm

One of the more acclaimed brand/celebrity partnerships of the last half decade has been the collaboration between Jordan B...

Is Drake Leaving Jordan Brand?

solecollector.com 22 Feb '18, 7pm

A major rapper sneaker endorsement could be coming to an end soon. Multiple footwear industry sources have informed Sole C...

Audi e-tron prototype previews first EV from th...

electriccarsreport.com 06 Mar '18, 12pm

Audi unveiled the prototype for its first all-electric model at the Geneva Motor Show . The Audi e-tron sporty SUV combine...

The future is female.

The future is female.

sneakerfreaker.com 05 Mar '18, 4am

The future is female. And in 2018, Nike and Jordan Brand are finally throwing their weight behind that fact. Last week , t...

Early Images of an Air Jordan 3 "Korea" Surface

hypebeast.com 28 Feb '18, 9am

Following the release of its Chinese New Year pack , Jordan Brand is gearing up to drop a very special South Korea-themed ...

Is Drake leaving Jordan Brand? Sources say the ...

solecollector.com 23 Feb '18, 3am

A major rapper sneaker endorsement could be coming to an end soon. Multiple footwear industry sources have informed Sole C...

Is Drake Leaving Jordan Brand for adidas?

highsnobiety.com 22 Feb '18, 9pm

, sources say that Drake is “looking for an exit and a new deal that would afford him more creative control.” One such bra...

Why Jordan Brand Should Bet on Virgil Abloh

complex.com 02 Mar '18, 7pm

The biggest sneaker release this weekend is one that many people won’t be able to get their hands on. That’s not just beca...