28 Feb '18, 3pm

Nike announces UNLACED, a shopping experience exclusively for women

Nike announces UNLACED, a shopping experience exclusively for women

Nike’s ever-growing focus on women continues with the announcement of UNLACED, a future mobile and brick-and-mortar destination for the booming demographic of female Nike loyalists. UNLACED will be curated by female stylists and creatives for a one-of-a-kind experience tailored to women who not only embrace physical wellness and activity, but are also avid hobbyists in the world of sneaker culture. Set to launch digitally on March 27th, Nike UNLACED will begin to offer exclusive product such as new colorways of the Reimagined collection, extended sizing as seen in the upcoming OFF WHITE x Air Jordan 1, exclusive services such as one-on-one shopping and same-day delivery, and unique retail experiences influenced by creatives from NYC, Shanghai, Paris, London, and more.

Full article: https://sneakernews.com/2018/02/28/nike-unlaced-female-co...

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