28 Feb '18, 5pm

How Miami's 'Vice' Jersey Became the NBA's Hottest Seller

It’s the hottest jersey in the NBA right now. The Heat’s “Miami Vice”-themed take on its Nike City Edition uniforms has blown out the team’s historical records for jersey sales, and quite possibly, sales of City Edition gear across the league. “This is the most successful uniform campaign in the history of the NBA,” said Michael McCullough, Executive Vice President and Chief Marketing Officer for the Miami Heat. Official jersey sale numbers won’t be available until after the NBA season. “We’re not just here puffing up our own chests. It’s just been phenomenally successful.” A lot of the campaign’s success could be attributed to the jersey’s South Beach-inspired design, which is a breakaway from the team’s core red and black color scheme. Miami Arena - Image via Getty / NBAE Color blocking aside, there are also a lot of nods to the team’s 30-year history. The font on the fr...

Full article: https://solecollector.com/news/2018/02/miami-heat-vice-je...

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