31 Mar '18, 2pm

Here are 20 french fashion brands you should be very much aware of:

Founded in 1933, Lacoste is the namesake of tennis professional René Lacoste. While the brand is likely best-known for its signature polo shirts, Lacoste also includes fragrances, footwear, accessories and luggage as part of its seasonal offerings. The brand’s green crocodile logo was assigned after René made a bet with colleague Pierre Gillou, where he had promised René a suitcase in crocodile skin if he won a game that was important for the team. In the end, René didn´t win the game but a journalist covered the anecdote, writing “The young Lacoste did not win the leather bag, but fought like a real crocodile.”

Full article: https://www.highsnobiety.com/2015/12/07/french-fashion-br...

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