31 May '18, 5pm

The top 10 best-selling shoes of Q1 2018 were all Nike/Jordan. What does this mean for adidas?

The top 10 best-selling shoes of Q1 2018 were all Nike/Jordan. What does this mean for adidas?

The rise of adidas over the last few years has led to a stiff contest between the German brand and U.S.-based Nike, with each giant trading blows in both the innovative and lifestyle battlefield. Over the last year, a lot of the momentum shifted back to Nike thanks to the popularity behind its collaboration with Virgil Abloh and his fashion label Off White, but what occurs in the realm of the fashion forward is hardly an indication of what goes down on a larger scale. It’s really about brand awareness and value, which is how adidas has managed to steer itself from the ground level into the best sneaker brand in the world just two years ago. In the first quarter of 2018, adidas again outperformed its competitor, but only grew in the mid-teens – a steep decline from the growth it saw over the last three years. Nike is still growing, but in the low singles.

Full article: https://sneakernews.com/2018/05/31/top-10-best-selling-sh...

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