31 May '18, 10pm

Nike Dominates First Quarter 2018 Sneaker Sales

Last year, in 2017, the sales gap between Nike and adidas had significantly lessened. Adidas was moving in on Nike and its subsidiaries, including and especially Jordan Brand. But in the first quarter of 2018 sales are heavily slanted in Nike’s favor, with many of the top sellers at the end of 2017 for adidas nowhere to be found. According to data accumulated by Matt Powell of the NPD Group, the ten top-selling sneakers from February through April by dollar sales are all Nike, Jordan Brand and Converse sneakers. Adidas, who had great success from models like the Superstar and Tubular Shadow last year, saw sales from those two model drop off substantially. Nike, however, shines thanks to budget-friendly and widely available styles like the Tanjun, which ranks as the highest-selling sneaker of the quarter. Jordan Brand’s Air Jordan 11 Low “Cool Grey” holds second position wh...

Full article: http://www.nicekicks.com/nike-dominates-first-quarter-201...

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