29 Jun '18, 3pm

Buzz giving up his iconic Chuck Taylors for Adidas sneakers.

Georgia Tech’s move to Adidas as its apparel provider has come with widespread anticipation and approval. There is at least one small cost to the changeover from Russell Athletic, which becomes official Sunday. Buzz will no longer wear his trademark Converse Chuck Taylor All Star sneakers. Come football season, Buzz’s feet will be adorned in custom Adidas sneakers, part of the company’s efforts to make its three-stripe brand as visible as possible. For Tech fans bound to tradition, it may be a defeat at the hands of commerce. At a Georgia Tech Athletic Association board meeting earlier in the year, athletic director Todd Stansbury described Buzz’s black canvas hightops as “iconic” and school president G.P. “Bud” Peterson jokingly asked if the changeover could happen over the summer when students wouldn’t be around to notice. » More: Tech officials excited about partnership...

Full article: https://www.ajc.com/sports/college/georgia-tech-switch-ad...

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