27 Feb '14, 6pm

Can we get a retro?

Can we get a retro?

As the likelihood of an Air Zoom Generation retro moves from “if” to “when,” maybe it’s a little redundant to ask for a re-issue one of its most memorable iterations. But what the hell, sometimes you can actually get what you want. It’s easy to forget now, but the Air Zoom Generation was a hugely important sneaker for Nike Basketball, if not Nike as a whole. Nike had just outbid everyone forLeBron James, the No. 1 pick in the 2003 NBA Draft, and potentially the most transcendent player to enter the League in years. His arrival had been anticipated since he was a sophomore in high school, and Nike’s $90 million outlay reflected this. With Michael Jordan retired (for the LAST time) and Kobe Bryant’s future still in doubt, much weight was placed on The Chosen One’s shoulders before he even played a game in the NBA. A dream team of designers headed by Tinker Hatfield himself w...

Full article: http://www.complex.com/sneakers/2014/02/retro-the-nike-ai...

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27 February 2014 Last updated at 21:52 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print ...

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